Run The Roads

I don’t watch the TV show CSI - Las Vegas very often, but I was flipping through the TV the other day and came across the CSI episode ‘Dead Ringer.’  While I didn’t watch the entire episode, the opening scene was amazing…and yes, it pertains to running.

The opening scene, while obviously scripted and produced, mimicked the Nevada Law Enforcement relay, which runs through the desert outside of Las Vegas every year.  The opening scene (posted below) showed just how cool running can look on TV if time and a lot of money are spent on making it a show, rather than just runners going head to head.

Cycling has done a good job at producing high quality footage for TV, putting in a lot of money to make an energy filled, high impact show.  Road running needs to do the same, spending more money on production and selling the sport to the general public.  TV is powerful and the sport needs to realize this.